{
  "name": "ai.pt",
  "nameRule": "always lowercase — never AI.pt, Ai.pt, AI.PT",
  "tagline": "The home of AI in Portugal",
  "oneLine": "To help Portugal become a world leader in AI.",
  "color": {
    "primary": {
      "deepNavy": "#11224E",
      "signalOrange": "#F78025"
    },
    "secondary": {
      "navy800": "#1A3B70",
      "navy600": "#2C589C",
      "navy400": "#5C82C3",
      "orange400": "#FA9A51"
    },
    "neutral": {
      "paper": "#FFFFFF",
      "surface": "#F3F4F7",
      "rule": "#E6E8EE"
    },
    "modes": {
      "light": {
        "background": "#FFFFFF",
        "text": "#11224E",
        "textSecondary": "rgba(17,34,78,0.72)",
        "accent": "#F78025",
        "logo": "logo/svg/ai-pt-logo-light-mode.svg"
      },
      "dark": {
        "background": "#11224E",
        "text": "#FFFFFF",
        "textSecondary": "rgba(255,255,255,0.62)",
        "accent": "#F78025",
        "logo": "logo/svg/ai-pt-logo-dark-mode.svg"
      }
    },
    "rules": [
      "~70% navy, 20% neutral, 10% orange",
      "max 1 orange-dominant piece in 9",
      "on orange backgrounds use white only",
      "orange is an accent, never a text colour below 20px"
    ]
  },
  "typography": {
    "headline": {
      "family": "Manrope",
      "weights": {
        "statement": 700,
        "editorialDisplay": 200
      },
      "letterSpacing": "-0.02em to -0.045em"
    },
    "body": {
      "family": "Inter",
      "weight": 400,
      "lineHeight": 1.7
    },
    "eyebrow": {
      "family": "Inter",
      "weight": 500,
      "transform": "uppercase",
      "letterSpacing": "0.42em",
      "size": "11px"
    },
    "rules": [
      "no third typeface",
      "never end a line with a word of 3 letters or fewer",
      "reword copy that doesn't fit — never shrink type"
    ]
  },
  "voice": {
    "person": "third",
    "tone": [
      "formal",
      "clean",
      "professional"
    ],
    "never": [
      "we",
      "our",
      "hype",
      "exclamation marks",
      "emoji"
    ]
  },
  "logo": {
    "clearSpace": "stem width of the i = 6.2% of logo width, all sides",
    "minSize": {
      "digital": "120px",
      "print": "20mm"
    },
    "files": {
      "lightMode": "logo/svg/ai-pt-logo-light-mode.svg",
      "darkMode": "logo/svg/ai-pt-logo-dark-mode.svg",
      "monoNavy": "logo/svg/ai-pt-logo-mono-navy.svg",
      "monoWhite": "logo/svg/ai-pt-logo-mono-white.svg"
    }
  },
  "icon": {
    "shape": "orange quarter-circle (the tittle of the i)",
    "orientation": "square corner top-left, curve to bottom-right — never rotate",
    "favicon": "icon/svg/ai-pt-favicon.svg"
  },
  "web": {
    "primaryDomain": "ai.pt",
    "secondaryDomain": "ia.pt",
    "accounts": {
      "tiktok": "@ai.pt",
      "instagram": "@ai.pt.home",
      "youtube": "@aiportugalhome",
      "facebook": "@ai.pt.home",
      "linkedin": "@aiportugal",
      "x": "@AiPortugal"
    }
  }
}